Best Free Marketing Analytics Software

Dynamics 365 Marketing is a versatile software from Microsoft, designed to unify customer information and marketing activities within a single platform. Its strength lies in seamlessly integrating with other Dynamics 365 applications, enhancing data consistency and accessibility. The software excels in automation, enabling users to create and manage marketing campaigns efficiently. A standout feat... Read more about Dynamics 365 Marketing

Google Marketing Platform is a powerful advertising agency software designed to help businesses manage their online marketing efforts efficiently. The platform provides comprehensive tools for campaign management, audience targeting, and performance analysis, ensuring that organizations can optimize their marketing strategies. Google Marketing Platform allows users to create and manage advertising... Read more about Google Marketing Platform

Google Tag Manager 360 is a powerful marketing analytics and tag management tool that enables businesses to manage and deploy marketing tags (like tracking pixels or analytics scripts) on their website or mobile apps without the need for a developer. This software provides a user-friendly interface to organize, update, and test tags, enabling faster deployment of marketing campaigns and tracking e... Read more about Google Tag Manager 360

Google AdMob is a leading mobile advertising platform designed to help developers monetize their mobile apps and games through in-app ads. Offering a variety of ad formats, including banner ads, interstitial ads, and video ads, AdMob enables developers to create customized ad experiences that fit seamlessly within their apps. With advanced targeting options, AdMob allows you to reach the right aud... Read more about Google AdMob

Adobe Campaign is a comprehensive marketing solution designed for creating, coordinating, and delivering engaging customer experiences across various channels. Its features include email campaign management, allowing users to design and send personalized emails. There's also a multi-channel marketing feature, supporting not just email, but also SMS, direct mail, and more, ensuring a unified brand ... Read more about Adobe Campaign

Adobe Analytics is a sophisticated digital analytics solution that empowers businesses to deeply understand their online audience and customer behaviors. It excels in collecting and analyzing web, social, video, and mobile data, offering comprehensive insights. The platform's real-time analytics and detailed segmentation capabilities allow for personalized customer experiences. With Adobe Analytic... Read more about Adobe Analytics

Adobe Marketo Engage is a comprehensive marketing automation platform designed to assist businesses in managing their marketing campaigns and customer engagement effectively. It offers tools for email marketing, lead management, and revenue attribution, enabling marketers to create personalized experiences for their audience. With its advanced analytics, users can track the effectiveness of their ... Read more about Adobe Marketo Engage

Bizible is a powerful marketing analytics software designed to provide businesses with deep insights into their marketing performance. This platform offers tools for tracking marketing campaigns, analyzing customer interactions, and measuring ROI across various channels. With its user-friendly interface, marketers can easily visualize data through customizable dashboards and reports, enabling them... Read more about Bizible

Adobe Advertising Cloud is an all-in-one advertising agency software designed to help businesses manage and optimize their digital advertising campaigns across various channels. The platform provides tools for media planning, programmatic buying, and cross-channel performance analysis, ensuring that marketers can deliver targeted ads effectively. With its user-friendly interface, Adobe Advertising... Read more about Adobe Advertising Cloud

Marketo Sales Connect is a powerful sales enablement software designed to streamline the sales process, improve team productivity, and drive revenue growth. The platform provides a comprehensive suite of tools that help sales teams engage with leads, nurture relationships, and close deals more effectively. Sales Connect includes features like automated email campaigns, personalized messaging, and ... Read more about Marketo Sales Connect

Microsoft Clarity is a heatmap software designed to help businesses understand how users interact with their websites, providing insights into user behavior, click patterns, and engagement levels. With heatmaps, session recordings, and scroll-tracking features, Microsoft Clarity enables webmasters to visualize and analyze user activity. The platform’s analytics provide valuable information on us... Read more about Microsoft Clarity

Microsoft Advertising is a leading pay-per-click (PPC) advertising software that enables businesses to reach their target audience across the Microsoft Search Network and partner sites. This platform offers a range of tools for creating, managing, and optimizing PPC campaigns, helping advertisers increase visibility and drive traffic to their websites. With Microsoft Advertising, users can leverag... Read more about Microsoft Advertising

PromoteIQ is an advanced retargeting software that helps businesses increase conversions by targeting users who have previously interacted with their brand. The platform enables companies to re-engage potential customers who have visited their website, abandoned their shopping carts, or interacted with ads but didn’t complete a desired action. PromoteIQ leverages machine learning and predictive ... Read more about PromoteIQ

Google Analytics 360 is a premium, advanced analytics tool offering in-depth insights into website and app performance. It's designed for large enterprises needing detailed, real-time data analysis. Key features include customized reporting, integration with Google's advertising services, and data from multiple channels consolidated into a single platform. Analytics 360 provides user-centric metri... Read more about Google Analytics 360

TinyURL is a link management tool that allows users to create short, customized URLs for long web addresses. It simplifies the process of sharing links across social media, email campaigns, and websites, improving accessibility and making links more user-friendly. TinyURL offers an easy-to-use interface where users can paste long URLs and generate shorter, branded links in just a few clicks. The s... Read more about TinyURL

HubSpot offers a powerful and free marketing platform that is ideal for businesses of all sizes. With a wide array of tools and features, including email marketing, social media management, and analytics, HubSpot's marketing product empowers businesses to attract, engage, and convert customers effectively. This all-in-one platform makes it easy for businesses to create targeted campaigns, track p... Read more about HubSpot Marketing Hub

Moat is an advanced marketing analytics software designed to enhance campaign performance and streamline data analysis for marketers. This platform provides a comprehensive suite of tools for tracking marketing metrics, analyzing audience engagement, and optimizing advertising strategies. With its user-friendly interface, users can easily monitor campaign performance in real-time, generate detaile... Read more about Moat

Oracle Data Management Platform is a powerful marketing automation software that enables organizations to unify customer data from various sources and optimize their digital marketing efforts. Designed to manage massive datasets, Oracle DMP uses advanced analytics and machine learning to help businesses create detailed audience segments and deliver personalized experiences. The platform integrates... Read more about Oracle Data Management Platform

IBM Watson Advertising Accelerator is an artificial intelligence software designed to optimize digital advertising campaigns by leveraging AI and machine learning. The platform helps businesses create personalized and targeted ads by analyzing customer data and predicting user behavior. With real-time optimization, the software adjusts ad content, placement, and bidding strategies to maximize perf... Read more about IBM Watson Advertising Accelerator

Looker is a powerful business intelligence (BI) tool and big data analytics platform that transforms the way companies analyze and utilize their data. Its standout feature is the interactive, web-based interface that allows users to create and share customizable data visualizations and dashboards. Looker integrates seamlessly with multiple databases and SQL dialects, enabling real-time data access... Read more about Looker

Mailchimp is a popular email marketing platform that simplifies communication for businesses. Its user-friendly interface allows users to design engaging email campaigns without the need for advanced technical skills. With customizable templates, businesses can create visually appealing newsletters that resonate with their audience. Mailchimp's automation features streamline marketing efforts by s... Read more about Mailchimp

Google Cloud offers a suite of powerful cloud computing services designed to help businesses innovate and scale. Its scalable infrastructure provides reliable storage and computing power for applications of any size. With advanced machine learning capabilities, businesses can extract valuable insights from their data and enhance decision-making processes. Google Cloud's extensive network of data c... Read more about Google Cloud

Salesforce Marketing Cloud is a digital marketing platform offering various tools for email, social media, and mobile marketing. It enables personalized customer engagement with its segmentation and targeting capabilities. The platform provides automation for email campaigns, streamlining communication efforts. It includes robust analytics for tracking campaign performance and customer interaction... Read more about Salesforce Marketing Cloud

Salesforce Marketing Cloud Account Engagement, formerly known as Pardot, is a sophisticated marketing automation tool tailored for B2B companies. It stands out for its deep integration with Salesforce CRM, ensuring seamless alignment between sales and marketing teams. Key features include lead generation and nurturing tools, which automate personalized customer journeys, and email marketing that e... Read more about Salesforce Marketing Cloud Account Engagement

Mailchimp's All-in-One Marketing Platform is a versatile tool designed for effective digital marketing. It simplifies email campaigns, making them accessible even to beginners. With its intuitive drag-and-drop email builder, users can create visually appealing emails quickly. The platform excels in audience segmentation, allowing targeted messaging based on customer behavior and preferences. Autom... Read more about Mailchimp All-in-One Marketing Platform