Best Free Product Analytics Software

Microsoft Clarity is a heatmap software designed to help businesses understand how users interact with their websites, providing insights into user behavior, click patterns, and engagement levels. With heatmaps, session recordings, and scroll-tracking features, Microsoft Clarity enables webmasters to visualize and analyze user activity. The platform’s analytics provide valuable information on us... Read more about Microsoft Clarity

Adobe Customer Journey Analytics is a powerful customer engagement software designed to provide businesses with deep insights into customer interactions across multiple touchpoints. This platform aggregates and analyzes data from various sources, enabling organizations to understand customer behavior and preferences comprehensively. With features such as real-time dashboards, customizable reports,... Read more about Adobe Customer Journey Analytics

Google Analytics 360 is a premium, advanced analytics tool offering in-depth insights into website and app performance. It's designed for large enterprises needing detailed, real-time data analysis. Key features include customized reporting, integration with Google's advertising services, and data from multiple channels consolidated into a single platform. Analytics 360 provides user-centric metri... Read more about Google Analytics 360

Smartlook is an advanced heatmap software that helps businesses understand user behavior on their websites and apps through visual analytics. By tracking clicks, scrolls, and interactions, Smartlook provides insights into how users navigate digital interfaces, helping companies identify pain points and optimize user experience. Its easy-to-use platform includes features for session recording, whic... Read more about Smartlook

Hotjar is an intuitive tool designed to understand online user behavior and website performance. It offers heatmaps, which visually represent where users click, move, and scroll on your site, providing insights into their interactions. Hotjar also features session recordings, showing real user journeys and experiences. This helps identify usability issues and areas for improvement. Surveys and fee... Read more about Hotjar

Mixpanel is a powerful product analytics software designed to help businesses understand user behavior and maximize product engagement. Its user-friendly interface allows for easy creation and tracking of custom events and user journeys, providing invaluable insights into how users interact with products. With advanced segmentation capabilities, users can target specific user groups and analyze th... Read more about Mixpanel

data.ai Intelligence is a leading app store optimization (ASO) tools software designed to help app developers and marketers improve their app’s visibility, ranking, and user acquisition on app stores. The platform provides tools for keyword analysis, competitor benchmarking, and performance tracking, enabling businesses to optimize their app store listings and attract more downloads. data.ai Int... Read more about data.ai Intelligence

Indeva is a product analytics software designed to help businesses track, analyze, and optimize the performance of their products. The platform allows businesses to collect and analyze data related to product usage, customer feedback, and market trends. Indeva includes tools for monitoring key performance indicators (KPIs) such as product adoption, user engagement, and conversion rates, helping bu... Read more about Indeva

Segment is a powerful customer data platform (CDP) that helps businesses collect, unify, and manage customer data from various touchpoints. By centralizing customer data, Segment enables businesses to create a single, cohesive view of their customers, allowing for more personalized marketing and improved customer experiences. The platform integrates with numerous data sources, such as websites, mo... Read more about Segment

NOLA is a customer relationship management (CRM) software that enables businesses to manage interactions, track leads, and improve client engagement. The platform’s contact management features allow users to store and organize customer information in a centralized database, making it easy to access client details, track communication history, and enhance service quality. NOLA’s lead management... Read more about NOLA

Amplitude is a cutting-edge web analytics software that empowers businesses to understand user behavior and drive growth through data-driven insights. This platform provides comprehensive tools for tracking user interactions across websites and mobile applications, enabling organizations to analyze engagement, retention, and conversion metrics effectively. Amplitude's intuitive dashboard allows te... Read more about Amplitude

dunnhumby Assortment is a robust product analytics software designed to help retailers and brands optimize their product assortment strategies. By analyzing consumer behavior, sales data, and market trends, dunnhumby Assortment provides actionable insights into which products to stock, how to price them, and how to merchandise them for maximum profitability. The software uses advanced algorithms a... Read more about dunnhumby Assortment

dunnhumby Shop is a powerful data analysis software designed to help retailers and brands unlock insights from their sales data. The platform provides tools for analyzing customer behavior, identifying trends, and optimizing product placement and pricing strategies. With its intuitive dashboard, users can visualize key metrics and generate reports that inform decision-making. dunnhumby Shop also s... Read more about dunnhumby Shop

Gainsight PX is a powerful and user-centric software developed to enhance customer experience and streamline product management. It's unique in offering detailed insights into user behavior and product usage, crucial for businesses aiming to understand and improve their customer journey. With Gainsight PX, companies can easily track user interactions, identify patterns, and pinpoint areas for impr... Read more about Gainsight PX

Mouseflow is an insightful web analytics tool designed to enhance user experience and website optimization through real-time tracking. Its standout feature is the ability to record user sessions, providing visual playback of visitor interactions on a website. This includes mouse movements, clicks, scrolls, and keystrokes, giving a comprehensive view of user behavior. Mouseflow also offers heatmaps... Read more about Mouseflow

Heap is an advanced data analysis software designed to empower businesses to capture, analyze, and visualize their data with ease and precision. It offers a comprehensive platform for tracking user interactions, events, and behaviors across websites and applications without the need for manual tagging. Heap’s intuitive interface allows users to create custom reports, perform cohort analyses, and... Read more about Heap

Fullstory is a leading Customer Experience Software designed to help businesses understand and enhance user interactions on their digital platforms. It offers a comprehensive suite of tools for session replay, heatmaps, and user journey analysis, enabling organizations to identify pain points and optimize user experiences effectively. Key features include real-time analytics, error detection, and ... Read more about Fullstory

ZonBase is a product analytics software that helps e-commerce businesses, especially those selling on Amazon, optimize their product strategies and increase sales. This platform provides comprehensive data insights and analytics tools, enabling sellers to track their products' performance, monitor competitor activity, and identify market trends. ZonBase’s features include keyword research, ... Read more about ZonBase

LogRocket is a powerful web application monitoring and debugging tool that stands as a key asset for developers want to enhance user experience. With its session recording and error tracking capabilities, LogRocket allows teams to visualize and understand user interactions, making it easier to identify and resolve issues. This real-time insight into user sessions helps in improving software perfor... Read more about LogRocket

Sprig is an innovative customer experience software designed to help businesses enhance customer engagement and satisfaction by collecting, analyzing, and acting on customer feedback. The platform offers a range of tools to capture real-time insights from surveys, polls, and interviews, providing businesses with a deeper understanding of their customers' needs and expectations. Sprig’s user-frie... Read more about Sprig

Pendo is a versatile software platform designed to enhance user experience and product engagement for digital products and applications. Its core functionality revolves around in-app analytics, user feedback, and guided tours. Pendo captures detailed user behavior data within apps, providing insights into how features are used and where users encounter issues. This data helps businesses optimize t... Read more about Pendo

Canny is a focused and user-friendly feedback management software primarily designed for product teams to track user suggestions and issues. Its standout feature is the ability to create and manage feedback boards, where users can submit, vote, and comment on ideas. This interactive approach facilitates community-driven product development. Canny excels in its simplicity, offering an intuitive int... Read more about Canny

Totango is a customer success platform designed to help businesses optimize customer interactions and drive growth. It offers features for tracking customer health scores, indicating how satisfied and engaged customers are with a product or service. Totango enables the segmentation of customers based on various criteria, aiding in personalized outreach and support. It also facilitates automated co... Read more about Totango

Piwik PRO is a privacy-focused web analytics software that helps businesses track and analyze website traffic, user behavior, and campaign performance while ensuring compliance with data protection regulations such as GDPR and CCPA. The platform provides in-depth analytics on website visitors, including page views, bounce rates, and conversion tracking, enabling businesses to optimize their digita... Read more about Piwik PRO

Lighthouse Studio is a specialized software tool primarily used for creating sophisticated online surveys and conjoint analysis studies. It's highly regarded for its ability to handle complex survey designs that many other platforms can't, making it a favorite among market researchers and data analysts. The software excels in its advanced conjoint analysis features, which are crucial for understan... Read more about Lighthouse Studio