Best Free Social Media Marketing Software

Free social media marketing software solutions are online platforms that let businesses and marketers manage and maintain their online presence across diverse social media platforms like Twitter, Instagram, and Facebook. Brands can effortlessly plan, schedule, post, edit, and share content over social media using these free tools. Furthermore, these tools offer various performance metrics to get crucial insights into how marketing campaigns are performing over diverse social media platforms. There are many reliable free social media marketing tools available on the market. They offer essential features, such as content management, performance metrics, conversion tracking, campaign analytics, automated publishing, tagging, commenting, social media monitoring, and more. Looking for free social media marketing and management tools to track and monitor your social media marketing efforts? Please continue reading, and you will find a list of the best free social media marketing tools that may grab your attention:

Note: Most of the products listed in this Free social media marketing software category offer free trial versions, though they have restrictions like timens limits, fixed number of users, or limited features. For more options and features, compare and evaluate all social media marketing software to find the best fit for you.

best free Social Media Marketing Software
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List of Top Free Social Media Marketing Software

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Annual Subscription

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Small Business

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Toolzu is a dynamic social media marketing software designed to help organizations enhance their online presence and engage with audiences effectively. This platform provides comprehensive tools for managing social media accounts, scheduling posts, and analyzing performance metrics. With its intuitive interface, Toolzu allows users to create and curate content, monitor engagement levels, and track... Read more about Toolzu

Free Trial

NA

Pricing Type

Contact Vendor

Location

Denmark

Canva

Free-to-use online graphic design tool

   4.3

 (1 Reviews)

Canva is a user-friendly and one of the most popular graphic design platforms that is changing how people create visual content. Catering to both professionals and beginners, it offers an extensive library of templates for various projects. Canva's intuitive drag-and-drop interface simplifies the design operations and allows users to customize layouts, fonts, and colors effortlessly. With a pletho... Read more about Canva

Free Trial

30 Days

Pricing Type

$15 Per month

Location

Australia

Adobe Campaign

Go next level with your campaigns using Adobe Campaign.

Adobe Campaign is a comprehensive marketing solution designed for creating, coordinating, and delivering engaging customer experiences across various channels. Its features include email campaign management, allowing users to design and send personalized emails. There's also a multi-channel marketing feature, supporting not just email, but also SMS, direct mail, and more, ensuring a unified brand ... Read more about Adobe Campaign

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Digital Marketing Center is an all-in-one social media marketing software designed to help businesses enhance their online presence and engage with their audience effectively. The platform offers tools for content creation, scheduling, and analytics, enabling users to manage multiple social media accounts from a single dashboard. Digital Marketing Center supports features such as audience targetin... Read more about Digital Marketing Center

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Meta for Business is a powerful social media marketing software designed to help organizations enhance their online presence and engage with their audience effectively. The platform provides tools for creating, managing, and analyzing social media campaigns across various platforms, ensuring that businesses can optimize their marketing efforts. Meta for Business allows users to schedule posts, tar... Read more about Meta for Business

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

X Pro is a dynamic social media marketing software designed to help businesses create, manage, and optimize their social media campaigns across multiple platforms. It offers a comprehensive suite of tools for content creation, scheduling, publishing, and performance tracking, ensuring that marketing efforts are efficient and effective. X Pro’s intuitive interface allows marketers to design visua... Read more about X Pro

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Shopify Collabs is a powerful influencer marketing software designed to help brands connect with influencers and optimize their marketing campaigns. The platform offers comprehensive tools for influencer discovery, campaign management, and performance tracking, enabling businesses to streamline their influencer collaborations effectively. With Shopify Collabs, users can easily identify suitable in... Read more about Shopify Collabs

Free Trial

Available

Pricing Type

$250 Per month

Location

Canada

Twitter/X is a leading social networking software designed to facilitate real-time communication and engagement among users worldwide. This platform allows individuals and organizations to share updates, interact with followers, and engage in conversations through short messages known as tweets. With Twitter/X, users can easily create profiles, post updates, and follow other users to stay informed... Read more about Twitter/X

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

HubSpot Marketing Hub

Marketing Software for Businesses of Every Size

HubSpot offers a powerful and free marketing platform that is ideal for businesses of all sizes. With a wide array of tools and features, including email marketing, social media management, and analytics, HubSpot's marketing product empowers businesses to attract, engage, and convert customers effectively. This all-in-one platform makes it easy for businesses to create targeted campaigns, track p... Read more about HubSpot Marketing Hub

Free Trial

14 Days

Pricing Type

$800 Per month

Location

United States

Oracle Marketing is a comprehensive marketing automation software designed to streamline and enhance marketing efforts across multiple channels. This platform offers tools for campaign management, lead generation, and customer engagement, enabling organizations to deliver personalized experiences at scale. With its intuitive interface, marketers can easily create and automate campaigns, track perf... Read more about Oracle Marketing

Free Trial

NA

Pricing Type

$2000 Per feautre

Location

United States

Mailchimp

Marketing, Automation & Email Platform

Mailchimp is a popular email marketing platform that simplifies communication for businesses. Its user-friendly interface allows users to design engaging email campaigns without the need for advanced technical skills. With customizable templates, businesses can create visually appealing newsletters that resonate with their audience. Mailchimp's automation features streamline marketing efforts by s... Read more about Mailchimp

Free Trial

Available

Pricing Type

$575 Per year

Location

United States

Salesforce Marketing Cloud

AI-powered, cloud-based digital marketing platform

Salesforce Marketing Cloud is a digital marketing platform offering various tools for email, social media, and mobile marketing. It enables personalized customer engagement with its segmentation and targeting capabilities. The platform provides automation for email campaigns, streamlining communication efforts. It includes robust analytics for tracking campaign performance and customer interaction... Read more about Salesforce Marketing Cloud

Free Trial

Available

Pricing Type

$1,250 Per month

Location

United States

Mailchimp All-in-One Marketing Platform

The All-in-one Marketing Platform Built for Small Businesses

Mailchimp's All-in-One Marketing Platform is a versatile tool designed for effective digital marketing. It simplifies email campaigns, making them accessible even to beginners. With its intuitive drag-and-drop email builder, users can create visually appealing emails quickly. The platform excels in audience segmentation, allowing targeted messaging based on customer behavior and preferences. Autom... Read more about Mailchimp All-in-One Marketing Platform

Free Trial

NA

Pricing Type

$4.59 Per month

Location

United States

Constant Contact

Get the email marketing platform that powers small business growth.

Constant Contact is an online marketing platform primarily focused on email marketing. It allows users to create and send professional-looking emails with ease, using customizable templates. The platform also includes features for managing contact lists, segmenting audiences for targeted campaigns, and tracking email performance with detailed analytics. Additionally, Constant Contact supports soci... Read more about Constant Contact

Free Trial

30 Days

Pricing Type

$12 Per month

Location

United States

Hootsuite

Best Social Media Marketing and Management Tool

Hootsuite is one of the leading social media management platforms that revolutionizes how businesses approach their online presence. As a centralized hub, Hootsuite empowers users to schedule, manage, and analyze content across various social media channels seamlessly. With a user-friendly interface, it facilitates efficient social media planning and collaboration among team members. Hootsuite's d... Read more about Hootsuite

Free Trial

30 Days

Pricing Type

$1,915 Per month

Location

Canada

Buffer

All-you-need social media toolkit for small businesses

Buffer is a user-friendly software designed to simplify social media management for businesses. With an intuitive interface, it allows users to schedule and publish posts seamlessly across various social media platforms. Buffer's scheduling feature enables efficient planning, ensuring content reaches the audience at optimal times. The platform's analytics features provide insights into post-perfor... Read more about Buffer

Free Trial

14 Days

Pricing Type

$5 Per month

Location

United States

Acquisio is a powerful reporting software designed to help digital marketers track, analyze, and optimize their marketing campaigns. This platform offers comprehensive tools for managing and reporting on various advertising channels, including search, display, and social media. With its user-friendly interface, marketers can easily access real-time data, generate detailed reports, and analyze camp... Read more about Acquisio

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Lead Gen & CRM is a comprehensive marketing automation software that combines powerful tools for customer relationship management and lead generation. Designed for businesses seeking to streamline their marketing efforts, this platform offers features like email marketing, social media management, and advanced analytics, allowing users to create targeted campaigns that engage potential customers. ... Read more about Lead Gen & CRM (formerly SharpSpring)

Free Trial

Available

Pricing Type

$449 Per month

Location

United States

SinglePlatform is a digital marketing solution focused on helping small businesses enhance their online presence. It allows restaurants, salons, and other local businesses to manage their digital information across various platforms, ensuring consistency in online listings. With SinglePlatform, users can easily update menus, hours, and services on multiple websites, including search engines, revie... Read more about SinglePlatform

Free Trial

NA

Pricing Type

$79 Per feautre

Location

United States

Geotoko is an innovative brand management software designed to help organizations enhance their brand visibility and engagement through location-based marketing strategies. This platform provides comprehensive tools for managing promotions, tracking customer interactions, and analyzing brand performance across various channels. With Geotoko, users can easily create location-specific marketing camp... Read more about Geotoko

Free Trial

NA

Pricing Type

Contact Vendor

Location

Canada

Dottypost is a social media marketing software that helps businesses and marketers manage, schedule, and analyze their social media campaigns across multiple platforms. With its intuitive dashboard, Dottypost allows users to plan, create, and post content to social media channels like Facebook, Instagram, Twitter, and LinkedIn all from a single platform. The software supports content scheduling, s... Read more about Dottypost

Free Trial

Available

Pricing Type

$9 Per one-time

Location

India

Zoho Marketing Plus is an all-in-one campaign management software designed to help businesses execute, manage, and track the performance of marketing campaigns across multiple channels. From email marketing to social media and paid advertising, Zoho Marketing Plus provides a unified platform to coordinate every aspect of your marketing strategy. The software offers powerful automation features, al... Read more about Zoho Marketing Plus

Free Trial

Available

Pricing Type

$25 Per year

Location

United States

Zoho Campaigns

A simple, yet effective platform that helps you send the right email campaign to the right audience at the right time.

Zoho Campaigns is a user-friendly email marketing platform designed to help businesses create, send, and track email campaigns effectively. It offers a variety of features such as automated email sequences, customizable templates, and detailed analytics to gauge campaign performance. The tool integrates seamlessly with Zoho CRM, enhancing the ability to target audiences accurately. Its social medi... Read more about Zoho Campaigns

Free Trial

14 Days

Pricing Type

$180 Per month

Location

India

Zoho Social

The easiest way to manage your brands on social media

Zoho Social is a dynamic social media management platform that redefines how businesses handle their online presence. Serving as a centralized solution, Zoho Social enables users to schedule posts, engage with their audience, and analyze social media performance effortlessly. With an intuitive interface, it can streamline content planning and collaboration to facilitate efficient social media mana... Read more about Zoho Social

Free Trial

15 Days

Pricing Type

$900 Per month

Location

British Indian Ocean Territory

Semrush

Get measurable results from online marketing

Semrush is a powerful suite of robust online marketing tools. It helps you analyze and optimize your website's performance. With Semrush, you can track your keywords, spy on competitors, and discover new opportunities. It provides insights into organic search, paid advertising, and backlinks. The tool's user-friendly interface makes it easy to navigate. Semrush also offers site audit features to i... Read more about Semrush

Free Trial

7 Days

Pricing Type

$139.95 Per month

Location

United States

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Frequently Asked Questions

Following are some of the main features that the majority of free Social Media Marketing Software offers in general:

  • Social Promotion
  • Contact Management
  • Social Media Integration & Monitoring
  • Post Scheduling
  • Engagement Tracking

Typically, there are some limitations to using free Social Media Marketing Software solutions.

For example:

  • Limited access to features.
  • Restricted user accounts.
  • Low data storage capacity.
  • Limited customization capability.

However, you can always go for budget-friendly paid versions, which may break the limit barriers.

The majority of free Social Media Marketing Software offers free trials for paid versions. Please note that the time period for a free trial may differ based on the software.

For example:

The majority of free Social Media Marketing Software or free trials do not require credit card details. Users have to provide their credit card details if they go for any paid plans.

The majority of free Social Media Marketing Software offers customer support to free users. However, the level of support may differ.

Absolutely! Free Social Media Marketing Software are safe to use. They strictly adhere to regulatory compliance.

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