Best Free Website Optimization Tools Software

RabbitLoader is a CDN cache-based speed optimization plugin that uses caching, CDN, and other techniques for WordPress website speed optimization. Enabling you to get a perfect score on Google Pagespeed Insights. You would not need any different plugins for caching, CDN, lazy loading media files, AVIF/WebP conversion, preloading, and so on. Read more about Rabbit Loader

Cloudflare is a leading website security software that provides comprehensive protection against cyber threats and enhances website performance. With its advanced security features, Cloudflare safeguards websites from DDoS attacks, malicious bots, and data breaches, ensuring that online businesses operate securely. The platform also offers a robust content delivery network (CDN) that speeds up web... Read more about Cloudflare

Google Marketing Platform is a powerful advertising agency software designed to help businesses manage their online marketing efforts efficiently. The platform provides comprehensive tools for campaign management, audience targeting, and performance analysis, ensuring that organizations can optimize their marketing strategies. Google Marketing Platform allows users to create and manage advertising... Read more about Google Marketing Platform

Google Optimize 360 is an advanced AB testing and website optimization tool that enables marketers to experiment with different website variations to improve user experience and conversion rates. This platform allows users to test changes to landing pages, product pages, and other website elements by comparing the performance of multiple versions in real time. Google Optimize 360 supports multivar... Read more about Google Optimize 360

Google Optimize is a powerful A/B testing software designed to help organizations improve their website performance and user experience through data-driven experimentation. This platform allows users to create and run A/B tests, multivariate tests, and personalized content variations effortlessly. With features such as a user-friendly interface, real-time analytics, and integration with Google Ana... Read more about Google Optimize

Microsoft Clarity is a heatmap software designed to help businesses understand how users interact with their websites, providing insights into user behavior, click patterns, and engagement levels. With heatmaps, session recordings, and scroll-tracking features, Microsoft Clarity enables webmasters to visualize and analyze user activity. The platform’s analytics provide valuable information on us... Read more about Microsoft Clarity

Wix Enterprise is a robust website builder software that offers advanced design and functionality features specifically tailored for large organizations. It enables businesses to create professional, scalable, and customizable websites without the need for coding knowledge. Wix Enterprise is ideal for businesses that need a high level of flexibility and control over their web presence. With a user... Read more about Wix Enterprise

AddThis is a powerful website optimization tools software designed to enhance online engagement and increase traffic for businesses. The platform provides a suite of tools for social sharing, content promotion, and audience analytics, enabling organizations to maximize their online presence. With AddThis, users can easily add social sharing buttons to their websites, facilitating seamless content ... Read more about AddThis

Smartlook is an advanced heatmap software that helps businesses understand user behavior on their websites and apps through visual analytics. By tracking clicks, scrolls, and interactions, Smartlook provides insights into how users navigate digital interfaces, helping companies identify pain points and optimize user experience. Its easy-to-use platform includes features for session recording, whic... Read more about Smartlook

Rakuten SixthSense Observability is an innovative software engineered to enhance digital experiences through advanced monitoring and analysis. It specializes in providing real-time insights into application performance, user experience, and system health. Its standout feature is the unified dashboard, which aggregates data from various sources for a holistic view, simplifying complex data analysis... Read more about Rakuten SixthSense Observability

Moz Pro is a comprehensive SEO software suite developed to boost website visibility and search engine ranking. Its standout feature, the Keyword Explorer, simplifies keyword research, offering valuable insights into search volume and competition. The Site Crawl function detects SEO issues, such as broken links or missing tags, ensuring website health. Moz Pro also excels in tracking rankings, moni... Read more about Moz Pro

Web.com is a versatile website builder software designed to help individuals and businesses create professional and functional websites with ease. It offers a user-friendly platform equipped with a wide range of customizable templates that cater to various industries and styles. Web.com's drag-and-drop editor allows users to effortlessly add and arrange elements such as text, images, videos, and f... Read more about Web.com

Divi is a versatile website builder software that provides users with a range of design tools to create custom websites without coding knowledge. With a drag-and-drop interface, Divi allows users to design layouts, add multimedia, and customize elements in real-time. The software offers a variety of templates and modules, making it easy to create visually appealing websites for various purposes, f... Read more about Divi

Hostinger is a website builder software designed to help users create and manage websites without requiring coding skills. The platform offers an intuitive drag-and-drop interface, customizable templates, and a wide range of tools to create professional websites quickly and easily. Hostinger’s website builder includes features like SEO optimization, integrated social media tools, and mobile resp... Read more about Hostinger

Zoho PageSense is an advanced heatmap software designed to help organizations analyze user behavior and optimize their websites effectively. This platform offers a userfriendly interface that enables users to visualize how visitors interact with their web pages. Zoho PageSense supports features for heatmap generation, allowing organizations to identify areas of high engagement and areas that need ... Read more about Zoho PageSense

Semrush is a powerful suite of robust online marketing tools. It helps you analyze and optimize your website's performance. With Semrush, you can track your keywords, spy on competitors, and discover new opportunities. It provides insights into organic search, paid advertising, and backlinks. The tool's user-friendly interface makes it easy to navigate. Semrush also offers site audit features to i... Read more about Semrush

Similarweb is a powerful software that unveils the digital world's secrets. With its user-friendly interface, it offers a comprehensive view of your website's performance, competition, and market trends. Easily track your online presence, uncover valuable insights about your audience, and gain a competitive edge. Discover where your website stands in search rankings, monitor traffic sources, and e... Read more about Similarweb

Ahrefs is a magnificent SEO tool widely used for website analysis and keyword research. With its intuitive interface, Ahrefs simplifies the process of optimizing online content. The platform's Site Explorer feature provides comprehensive insights into a website's backlink profile and organic search traffic. Ahrefs' Keyword Explorer helps users discover valuable keywords and assess their competitiv... Read more about Ahrefs

Pingdom is a leading website monitoring software designed to ensure that websites are running smoothly and efficiently. This platform offers a suite of tools for monitoring website performance, uptime, and user experience, helping businesses maintain a strong online presence. With its user-friendly interface, Pingdom allows users to track website metrics in real time, providing insights into load ... Read more about Pingdom

Crazy Egg is an advanced heatmap software designed to help businesses optimize their websites and improve user experience through data-driven insights. By providing visual representations of user interactions, Crazy Egg allows website owners to understand how visitors engage with their content. The platform generates heatmaps that reveal where users click, scroll, and hover, enabling businesses to... Read more about Crazy Egg

Gleam Apps is a versatile contest software designed to help businesses run online competitions and promotions that engage audiences and grow brand awareness. The platform provides tools for creating customized contests, collecting participant data, and tracking entries across multiple channels, including social media, email, and websites. Gleam Apps allows businesses to set up various types of con... Read more about Gleam Apps

Kinsta is a website monitoring software designed to help businesses ensure the performance, security, and uptime of their websites. The platform provides real-time monitoring of website availability, load times, and server health, alerting users to any issues that could impact user experience or site functionality. Kinsta includes performance optimization tools such as caching, CDN integration, an... Read more about Kinsta

New Relic is a powerful software analytics platform that gives businesses a clear view of their digital operations. Think of it as a digital telescope—it observes and analyzes the performance of your applications and infrastructure. With New Relic, organizations can pinpoint issues before they disrupt user experiences. It's like having a watchful guardian for your digital realm, helping ensure e... Read more about New Relic

Hotjar is an intuitive tool designed to understand online user behavior and website performance. It offers heatmaps, which visually represent where users click, move, and scroll on your site, providing insights into their interactions. Hotjar also features session recordings, showing real user journeys and experiences. This helps identify usability issues and areas for improvement. Surveys and fee... Read more about Hotjar

Mixpanel is a powerful product analytics software designed to help businesses understand user behavior and maximize product engagement. Its user-friendly interface allows for easy creation and tracking of custom events and user journeys, providing invaluable insights into how users interact with products. With advanced segmentation capabilities, users can target specific user groups and analyze th... Read more about Mixpanel