Best Content Marketing Software for Small Businesses (Free & Paid)

Content marketing software is a tool that helps businesses plan, create, distribute, and analyze content used for marketing purposes. It includes features like content calendars, collaboration tools, and analytics to track performance. For small businesses, effective content marketing can increase brand awareness, attract new customers, and build customer loyalty. This software simplifies the process of managing blog posts, social media updates, videos, and other types of content. It often provides SEO suggestions to improve visibility in search engines. Some platforms offer templates and design tools to create professional-looking content without the need for graphic design skills. The software can also help in identifying content gaps and generating ideas based on industry trends. Integration with social media and email marketing platforms is often available for broader reach. By using content marketing software, small businesses can streamline their marketing efforts, save time, and measure the success of their campaigns. Here are some content marketing software options available for small businesses to choose from:

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638 Software

List of Top Content Marketing Software for Small Businesses

Pricing Options

Monthly Subscription

Annual Subscription

One-Time Payment

Quote Based

Features

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Company Size

Self Employed

Small Business

Medium Business

Enterprise

Canva

Free-to-use online graphic design tool

   4.3

 (1 Reviews)

Canva is a user-friendly and one of the most popular graphic design platforms that is changing how people create visual content. Catering to both professionals and beginners, it offers an extensive library of templates for various projects. Canva's intuitive drag-and-drop interface simplifies the design operations and allows users to customize layouts, fonts, and colors effortlessly. With a pletho... Read more about Canva

Free Trial

30 Days

Pricing Type

$15 Per month

Location

Australia

Adobe Campaign

Go next level with your campaigns using Adobe Campaign.

Adobe Campaign is a comprehensive marketing solution designed for creating, coordinating, and delivering engaging customer experiences across various channels. Its features include email campaign management, allowing users to design and send personalized emails. There's also a multi-channel marketing feature, supporting not just email, but also SMS, direct mail, and more, ensuring a unified brand ... Read more about Adobe Campaign

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Adobe Workfront

Best Project Management Software

Adobe Workfront is a comprehensive enterprise work management software tailored to streamline project and resource management. Its forte lies in offering a centralized platform for planning, executing, and delivering work across teams and departments. Workfront facilitates seamless collaboration with features like real-time editing, document sharing, and team communication tools. It excels in cust... Read more about Adobe Workfront

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Dailymotion is a powerful video management software designed to help businesses and content creators manage their video content effectively. This platform provides comprehensive tools for uploading, organizing, and sharing videos across various channels, ensuring that users can maximize their video presence online. With Dailymotion, users can create customized video channels, manage playlists, and... Read more about Dailymotion

Free Trial

Available

Pricing Type

$0 Per feautre

Location

Turkey

Wix

Create a website without limits

Wix is a user-friendly website-building platform that empowers individuals and businesses to create professional-looking websites without coding skills. With its drag-and-drop interface, users can easily customize templates, add content, and design layouts. Wix offers a range of features, including an app market for additional functionalities. It caters to diverse needs, from personal blogs to e-c... Read more about Wix

Free Trial

NA

Pricing Type

$2.39 Per month

Location

Israel

Issuu is a powerful publishing and subscriptions software that enables content creators and businesses to share digital publications with a global audience. With Issuu, users can transform PDFs, documents, and images into interactive, magazine-like formats suitable for online viewing. This platform supports various types of content, including magazines, catalogs, brochures, and newsletters, making... Read more about Issuu

Free Trial

Available

Pricing Type

$31 Per month

Location

United States

SlideShare is a dynamic file sharing software designed to help users share presentations, documents, and multimedia content effortlessly. This platform provides a user-friendly interface that enables individuals and organizations to upload, share, and discover a wide range of visual content. With SlideShare, users can easily create engaging presentations and publish them for public or private view... Read more about SlideShare

Free Trial

NA

Pricing Type

$19 Per feautre

Location

United States

GoDaddy Studio is a powerful content marketing software that helps businesses create stunning digital content with ease. The platform offers a variety of customizable templates for creating social media graphics, advertisements, newsletters, and other marketing materials. With an intuitive drag-and-drop interface, users can design professional-quality visuals without needing any graphic design exp... Read more about GoDaddy Studio

Free Trial

Available

Pricing Type

$5.99 Per feautre

Location

United States

HubSpot Marketing Hub

Marketing Software for Businesses of Every Size

HubSpot offers a powerful and free marketing platform that is ideal for businesses of all sizes. With a wide array of tools and features, including email marketing, social media management, and analytics, HubSpot's marketing product empowers businesses to attract, engage, and convert customers effectively. This all-in-one platform makes it easy for businesses to create targeted campaigns, track p... Read more about HubSpot Marketing Hub

Free Trial

14 Days

Pricing Type

$800 Per month

Location

United States

HubSpot CMS Hub

AI-Powered CMS and content marketing software

HubSpot's Content Hub is a AI-Powered, all-in-one platform that empowers businesses to create and manage engaging content seamlessly. With features like drag-and-drop editing, SEO optimization tools, and responsive design capabilities, the HubSpot CMS enables businesses to easily build and customize websites, blogs, and landing pages. This user-friendly CMS streamlines content creation, publishing... Read more about HubSpot CMS Hub

Free Trial

Available

Pricing Type

$800 Per month

Location

United States

Oracle Eloqua Marketing Automation is a robust platform designed to help businesses automate their marketing campaigns and manage customer relationships. It offers tools for email marketing, lead management, and campaign analytics, allowing marketers to create personalized customer journeys. Oracle Eloqua integrates with CRM systems, providing a seamless flow of data between marketing and sales te... Read more about Oracle Eloqua Marketing Automation

Free Trial

NA

Pricing Type

$2000 Per user

Location

United States

Mailchimp

Marketing, Automation & Email Platform

Mailchimp is a popular email marketing platform that simplifies communication for businesses. Its user-friendly interface allows users to design engaging email campaigns without the need for advanced technical skills. With customizable templates, businesses can create visually appealing newsletters that resonate with their audience. Mailchimp's automation features streamline marketing efforts by s... Read more about Mailchimp

Free Trial

Available

Pricing Type

$575 Per year

Location

United States

Scoop.it

Research and publish the best content

Scoop.it is a user-friendly content curation tool that helps people and businesses gather, organize, and share information effortlessly. Its straightforward interface allows users to create customized digital magazines by collecting content from diverse sources like articles and images. With Scoop.it, individuals can position themselves as experts in specific subjects, establishing credibility. Co... Read more about Scoop.it

Free Trial

7 Days

Pricing Type

$14.99 Per month

Location

United States

Salesforce Marketing Cloud

AI-powered, cloud-based digital marketing platform

Salesforce Marketing Cloud is a digital marketing platform offering various tools for email, social media, and mobile marketing. It enables personalized customer engagement with its segmentation and targeting capabilities. The platform provides automation for email campaigns, streamlining communication efforts. It includes robust analytics for tracking campaign performance and customer interaction... Read more about Salesforce Marketing Cloud

Free Trial

Available

Pricing Type

$1,250 Per month

Location

United States

Mailchimp All-in-One Marketing Platform

The All-in-one Marketing Platform Built for Small Businesses

Mailchimp's All-in-One Marketing Platform is a versatile tool designed for effective digital marketing. It simplifies email campaigns, making them accessible even to beginners. With its intuitive drag-and-drop email builder, users can create visually appealing emails quickly. The platform excels in audience segmentation, allowing targeted messaging based on customer behavior and preferences. Autom... Read more about Mailchimp All-in-One Marketing Platform

Free Trial

NA

Pricing Type

$4.59 Per month

Location

United States

Interaction Studio is a cutting-edge web analytics software designed to track, analyze, and optimize customer interactions across digital touchpoints. This robust tool provides real-time insights into website traffic, user behavior, and conversion metrics, helping businesses enhance their online presence. With Interaction Studio, users can create detailed customer profiles by combining data from v... Read more about Interaction Studio

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Constant Contact

Get the email marketing platform that powers small business growth.

Constant Contact is an online marketing platform primarily focused on email marketing. It allows users to create and send professional-looking emails with ease, using customizable templates. The platform also includes features for managing contact lists, segmenting audiences for targeted campaigns, and tracking email performance with detailed analytics. Additionally, Constant Contact supports soci... Read more about Constant Contact

Free Trial

30 Days

Pricing Type

$12 Per month

Location

United States

Hootsuite

Best Social Media Marketing and Management Tool

Hootsuite is one of the leading social media management platforms that revolutionizes how businesses approach their online presence. As a centralized hub, Hootsuite empowers users to schedule, manage, and analyze content across various social media channels seamlessly. With a user-friendly interface, it facilitates efficient social media planning and collaboration among team members. Hootsuite's d... Read more about Hootsuite

Free Trial

30 Days

Pricing Type

$1,915 Per month

Location

Canada

Buffer

All-you-need social media toolkit for small businesses

Buffer is a user-friendly software designed to simplify social media management for businesses. With an intuitive interface, it allows users to schedule and publish posts seamlessly across various social media platforms. Buffer's scheduling feature enables efficient planning, ensuring content reaches the audience at optimal times. The platform's analytics features provide insights into post-perfor... Read more about Buffer

Free Trial

14 Days

Pricing Type

$5 Per month

Location

United States

Lead Gen & CRM is a comprehensive marketing automation software that combines powerful tools for customer relationship management and lead generation. Designed for businesses seeking to streamline their marketing efforts, this platform offers features like email marketing, social media management, and advanced analytics, allowing users to create targeted campaigns that engage potential customers. ... Read more about Lead Gen & CRM (formerly SharpSpring)

Free Trial

Available

Pricing Type

$449 Per month

Location

United States

Zoho Social

The easiest way to manage your brands on social media

Zoho Social is a dynamic social media management platform that redefines how businesses handle their online presence. Serving as a centralized solution, Zoho Social enables users to schedule posts, engage with their audience, and analyze social media performance effortlessly. With an intuitive interface, it can streamline content planning and collaboration to facilitate efficient social media mana... Read more about Zoho Social

Free Trial

15 Days

Pricing Type

$900 Per month

Location

British Indian Ocean Territory

Brightcove is a leading publishing and subscriptions software designed to help media companies, content creators, and publishers manage, distribute, and monetize their digital content effectively. It offers a comprehensive platform for creating, managing, and delivering multimedia content, ensuring a seamless and engaging experience for audiences. Brightcove features intuitive content management t... Read more about Brightcove

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

HighQ is a legal case management software that helps law firms and legal departments manage their cases, documents, and clients more efficiently. The platform offers tools for task management, document collaboration, and secure communication, allowing legal professionals to work seamlessly with clients and colleagues. HighQ also includes features for billing, time tracking, and reporting, ensuring... Read more about HighQ

Free Trial

NA

Pricing Type

$1 Per user

Location

Canada

Zoho Marketing Automation is a comprehensive email marketing software that enables businesses to automate and optimize their email marketing campaigns. The platform allows businesses to create personalized email campaigns, segment their audience, and schedule messages for optimal engagement. Zoho Marketing Automation provides advanced analytics to track open rates, click-through rates, and custome... Read more about Zoho Marketing Automation

Free Trial

Available

Pricing Type

$19 Per month

Location

United States

Semrush

Get measurable results from online marketing

Semrush is a powerful suite of robust online marketing tools. It helps you analyze and optimize your website's performance. With Semrush, you can track your keywords, spy on competitors, and discover new opportunities. It provides insights into organic search, paid advertising, and backlinks. The tool's user-friendly interface makes it easy to navigate. Semrush also offers site audit features to i... Read more about Semrush

Free Trial

7 Days

Pricing Type

$139.95 Per month

Location

United States

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