Best Account Based Marketing Software

Account-based marketing Software is redefining how businesses drive targeted demand generation and foster stronger B2B relationships. This category features top-rated account-based advertising platforms for demand generation that enable companies to focus their efforts on high-value prospects. With ABM platforms for targeted marketing, organizations can tailor their campaigns to engage the most promising accounts effectively. Leveraging advanced B2B marketing automation tools, these solutions streamline the creation, management, and analysis of marketing initiatives, ensuring that every touchpoint is optimized for impact. Personalized marketing software further refines the messaging, allowing brands to connect with their audiences on a deeper level. Complementary account-based advertising solutions enhance campaign precision, while sales and marketing alignment software ensures seamless collaboration between teams for better outcomes. Elevate your marketing strategy today—explore our curated selection of account-based marketing Software and unlock the tools necessary to boost demand generation, drive targeted engagement, and achieve unparalleled business growth.

164 Software

Top 10 Account Based Marketing Software

6sense

6sense

Contact Vendor

Demandbase One

Demandbase One

Contact Vendor

HubSpot Marketing Hub

HubSpot Marketing Hub

$800 Per month

LeadGenius

LeadGenius

$2000 Per user

Metadata

Metadata

$250 Per month

RollWorks

RollWorks

Contact Vendor

Triblio

Triblio

Contact Vendor

Uberflip

Uberflip

Contact Vendor

ZoomInfo Sales

ZoomInfo Sales

Contact Vendor

List of Top Account Based Marketing Software | Best ABM Software

Pricing Options

Monthly Subscription

Annual Subscription

One-Time Payment

Quote Based

Features

Target Account Identification

Lead Nurturing

Campaign Personalization

Lead Qualification

Reporting/Analytics

Company Size

Self Employed

Small Business

Medium Business

Enterprise

Priority Engine is an account-based marketing (ABM) software designed to help B2B marketers target and engage high-value accounts more effectively. The platform uses artificial intelligence (AI) to analyze buying signals and behavior patterns, providing insights into the most promising leads. With Priority Engine, businesses can identify and prioritize accounts that are actively researching their ... Read more about Priority Engine

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

B2B Intent is a buyer intent software designed to help businesses identify and engage with high-value leads by tracking online behaviors and interactions. The platform provides real-time insights into the intent signals of prospects, such as website visits, content consumption, social media activity, and search queries, allowing sales teams to prioritize leads that are most likely to convert. Usin... Read more about B2B Intent

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Alter is a powerful marketing automation software designed to help businesses streamline their marketing efforts, enhance customer engagement, and drive revenue growth through targeted and efficient campaigns. It offers a comprehensive suite of tools for email marketing, social media management, lead nurturing, and customer segmentation, ensuring that marketing strategies are executed seamlessly a... Read more about Alter

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

ZoomInfo Sales is a powerful lead generation software designed to help businesses identify and connect with potential customers effectively. This platform offers a comprehensive database of business contacts, enabling users to search for leads based on various criteria, including industry, location, and company size. With ZoomInfo Sales, sales teams can access realtime information about prospects,... Read more about ZoomInfo Sales

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

ZoomInfo Chat is an advanced live chat software designed to enhance customer engagement and improve sales conversion rates. It enables businesses to connect with website visitors in real-time, offering personalized support and instant communication. This tool integrates seamlessly with CRM systems, allowing sales teams to track leads and manage conversations with ease. ZoomInfo Chat offers a range... Read more about ZoomInfo Chat

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

ZoomInfo Marketing is an advanced demand-side platform (DSP) software that helps businesses optimize their marketing campaigns and target the right audience. The software leverages AI-powered analytics and data-driven insights to help marketing teams identify high-quality leads, personalize campaigns, and increase conversion rates. With access to ZoomInfo’s vast database of B2B contact informati... Read more about ZoomInfo Marketing

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

D&B Rev.Up ABX is an account-based marketing (ABM) software that helps businesses engage high-value accounts through targeted marketing campaigns. By combining data from Dun & Bradstreet with marketing automation, D&B Rev.Up ABX enables personalized outreach to prospects and clients. The platform provides tools for audience segmentation, campaign tracking, and analytics, allowing marketing teams t... Read more about D&B Rev.Up ABX

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Drift

AI-powered buyer engagement platform

Drift is a prominent conversational marketing platform that revolutionizes the way businesses interact with their customers. At its core, Drift has a live chat feature, which enables real-time communication with website visitors, facilitating immediate engagement and support. Drift's powerful AI-driven chatbots are a standout feature, capable of automating conversations, qualifying leads, and even... Read more about Drift

Free Trial

NA

Pricing Type

$2500 Per month

Location

United States

Bitrix24

All-in-one free platform to manage your team and run your sales

Bitrix24 is a versatile business management platform designed to streamline tasks and boost team collaboration. It serves as a centralized hub, integrating tools for communication, project management, and customer relationship management. With features like file sharing, automation, calendars, and task tracking, Bitrix24 simplifies daily operations for businesses of all sizes. Its user-friendly in... Read more about Bitrix24

Free Trial

15 Days

Pricing Type

$1590 Per month

Location

United States

Segment is a powerful customer data platform (CDP) that helps businesses collect, unify, and manage customer data from various touchpoints. By centralizing customer data, Segment enables businesses to create a single, cohesive view of their customers, allowing for more personalized marketing and improved customer experiences. The platform integrates with numerous data sources, such as websites, mo... Read more about Segment

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Uberflip

Digital Content Experience Platform & Software for Marketers

Uberflip is a dynamic software solution designed to enhance content experiences for businesses. With a user-friendly interface, it empowers users to create, manage, and personalize content for various marketing channels. Uberflip's content hubs centralize assets, making it easy to organize and share multimedia content seamlessly. The platform's customization features allow businesses to tailor con... Read more about Uberflip

Free Trial

NA

Pricing Type

Contact Vendor

Location

Canada

NOLA is a customer relationship management (CRM) software that enables businesses to manage interactions, track leads, and improve client engagement. The platform’s contact management features allow users to store and organize customer information in a centralized database, making it easy to access client details, track communication history, and enhance service quality. NOLA’s lead management... Read more about NOLA

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Intelligent ABM is an advanced marketing analytics software designed to help businesses optimize their account-based marketing (ABM) strategies. This platform provides tools for tracking campaign performance, analyzing customer data, and measuring engagement metrics across multiple channels. With an intuitive interface, marketers can easily create targeted campaigns, segment audiences, and monitor... Read more about Intelligent ABM

Free Trial

NA

Pricing Type

Contact Vendor

Location

Ireland

Turtl

Digital documents that increase lead gen, demand gen and ABM.

Turtl is an innovative digital document creator designed to revolutionize how content is created, shared, and consumed. It offers a user-friendly interface that allows users to effortlessly craft visually stunning and interactive documents without the need for specialized design skills. Turtl's unique feature lies in its focus on reader engagement, offering dynamic elements like embedded multimedi... Read more about Turtl

Free Trial

NA

Pricing Type

Contact Vendor

Location

United Kingdom

Life is an all-in-one advertising agency software designed to streamline the operations of marketing and creative agencies. This comprehensive tool integrates project management, client communication, billing, and performance analytics into one centralized platform. With Life, agency teams can easily collaborate on campaigns, track the progress of creative projects, and manage deadlines with task ... Read more about Life

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Act-On

The Smartest, Easiest to Use Marketing Automation Platform

Act-On is a comprehensive marketing automation platform designed to streamline digital marketing efforts. It offers features like email marketing, allowing users to create and send targeted emails. With lead management, users can track and nurture leads effectively. The platform also supports social media management, enabling engagement across various social channels. Act-On includes analytics too... Read more about Act-On

Free Trial

NA

Pricing Type

$900 Per month

Location

United States

Mintigo is an advanced lead management software designed to help businesses identify, nurture, and convert leads effectively. This platform leverages artificial intelligence to analyze customer data and provide actionable insights, enabling marketers to target the right prospects with precision. With its user-friendly interface, Mintigo allows users to create segmented lists based on various crite... Read more about Mintigo

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Demandbase One is a powerful accountbased marketing (ABM) software that helps businesses engage and convert key accounts through personalized, datadriven marketing. Its suite includes tools for audience segmentation, ad targeting, and analytics, enabling companies to tailor campaigns to meet accountspecific needs. Demandbase One integrates with CRM and sales platforms, ensuring alignment between m... Read more about Demandbase One

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

UserGems is an advanced lead generation software designed to help businesses identify and target high-quality leads by tracking and analyzing user activity and behavior. The platform uses AI and machine learning to mine data from various sources, such as social media, job changes, and company announcements, to discover potential leads. UserGems provides businesses with valuable insights into custo... Read more about UserGems

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Close

The All-In-One CRM for Growing Teams

Close is a dynamic sales engagement CRM designed for small to medium-sized businesses, particularly those with a focus on inside sales. Its core strength lies in its ability to streamline the sales process, providing tools for email, calling, and SMS directly within the platform. This integration enables sales teams to communicate with prospects without leaving the CRM, significantly increasing ef... Read more about Close

Free Trial

14 Days

Pricing Type

$49 Per month

Location

United States

User.com

Best Marketing Automation Platform

User.com is a comprehensive software platform designed to streamline business operations and enhance customer engagement. It's an all-in-one solution that combines advanced CRM (Customer Relationship Management) capabilities, marketing automation, and live chat tools. The platform excels in personalizing customer interactions, ensuring that each touchpoint is tailored and relevant. With User.com, ... Read more about User.com

Free Trial

NA

Pricing Type

Contact Vendor

Location

France

Magileads is a comprehensive customer relationship management (CRM) software designed to enhance customer engagement and streamline sales processes. This platform provides a suite of tools for managing leads, tracking customer interactions, and automating marketing campaigns. With its user-friendly interface, Magileads enables sales teams to manage customer relationships effectively, ensuring pers... Read more about Magileads

Free Trial

Available

Pricing Type

$133 Per month

Location

France

Outreach

The Sales Execution Platform

Outreach is a powerful sales engagement platform designed to optimize the performance of sales teams. It streamlines communication by integrating email, phone, and social media interactions, ensuring consistent messaging across channels. With its automated workflows and sequencing, Outreach enables sales reps to follow up with prospects efficiently, enhancing productivity. The software offers insi... Read more about Outreach

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Salesloft

Meet the first AI-powered revenue orchestration platform

Salesloft is an innovative sales engagement platform that enhances the effectiveness of sales teams. It specializes in streamlining communication processes, integrating seamlessly with email, phone calls, and social media for cohesive customer interactions. Salesloft's standout feature is its automated workflow system, enabling sales reps to efficiently manage and follow up with leads. The softwar... Read more about Salesloft

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

6sense is a powerful buyer intent software designed to help businesses identify and engage potential customers based on their online behavior. By analyzing data from various sources, including web visits, content consumption, and engagement patterns, 6sense provides actionable insights that empower sales and marketing teams. This software uses advanced analytics and artificial intelligence to pinp... Read more about 6sense

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

No buyer guide found.

Frequently Asked Questions

ABM marketing software is a tool that helps businesses execute account-based marketing strategies by identifying, targeting, and engaging high-value accounts with personalized campaigns. It aligns marketing and sales efforts to drive better engagement and conversions.

Some of the best ABM Software are Priority Engine, B2B Intent, Alter, ZoomInfo Sales, D&B Rev.Up ABX, Drift, Segment, Uberflip and Intelligent ABM. 

ABM software focuses on engaging specific high-value accounts rather than broad audience targeting. It uses data-driven insights, personalization, and multi-channel outreach to nurture key accounts and improve ROI.

Key features to consider include:
  • Account Targeting & Segmentation
  • Personalized Multi-Channel Campaigns
  • AI-Powered Predictive Analytics
  • CRM & Marketing Automation Integrations
  • Engagement Tracking & ROI Analytics

B2B companies, enterprise sales teams, and businesses with long sales cycles benefit the most from ABM software. It helps target decision-makers, personalize outreach, and increase deal closure rates.

ABM software optimizes lead conversion by delivering personalized messaging, automating engagement with key decision-makers, and providing detailed analytics to refine strategies.

Yes, many ABM software solutions offer scalable plans tailored for small businesses. Even startups can benefit from targeting a small set of high-value clients using personalized outreach strategies.

Most ABM platforms seamlessly integrate with Salesforce, HubSpot, and Microsoft Dynamics, allowing businesses to sync account data, track engagement, and automate personalized marketing efforts.

AI enhances ABM strategies by:
  • Predicting high-value accounts
  • Optimizing ad placements and outreach
  • Automating personalization for emails and content
  • Providing actionable insights for better engagement

Track success using:
  • Account engagement metrics (email opens, site visits, ad clicks)
  • Pipeline growth & deal size
  • Conversion rates & sales cycle efficiency
  • Customer lifetime value (CLV) analysis

Yes, startups can use ABM software to target key prospects, personalize outreach, and increase engagement without wasting resources on broad marketing campaigns. Many platforms offer flexible pricing for startups.

Industries such as SaaS, healthcare, finance, manufacturing, and IT services benefit greatly from ABM software due to their need for personalized engagement with high-value clients.

ABM software integrates with multiple marketing channels, including email, social media, paid ads, content marketing, and direct mail, ensuring seamless engagement across platforms.

  • Inbound marketing attracts a broad audience through content, SEO, and organic engagement.
  • ABM focuses on specific, high-value accounts with personalized outreach and targeted campaigns.

Some challenges include:
  • Aligning marketing and sales teams
  • Data accuracy and account selection
  • Scaling ABM campaigns efficiently
  • Measuring ROI effectively

Yes, ABM software helps businesses maintain strong relationships with existing high-value accounts through personalized content, ongoing engagement, and loyalty campaigns.

The timeframe varies, but businesses typically start seeing improved engagement and conversion rates within 3 to 6 months after implementing a well-structured ABM strategy.

ABM software provides real-time engagement tracking, campaign performance analytics, predictive account scoring, and ROI measurement to help refine marketing strategies.

ABM is primarily designed for B2B marketing, but certain B2C industries (e.g., luxury goods, real estate, and high-ticket sales) can use ABM strategies to target premium customers.

Consider the following when selecting ABM software:
  • Your business size and budget
  • Integration with existing tools (CRM, automation, analytics)
  • Features like AI, personalization, and multi-channel support
  • User-friendliness and scalability