Best Free Demand Side Platform (DSP) Software

Google Marketing Platform is a powerful advertising agency software designed to help businesses manage their online marketing efforts efficiently. The platform provides comprehensive tools for campaign management, audience targeting, and performance analysis, ensuring that organizations can optimize their marketing strategies. Google Marketing Platform allows users to create and manage advertising... Read more about Google Marketing Platform

Google Display & Video 360 is a powerful campaign management software that enables digital marketers to create, manage, and optimize ad campaigns across a wide range of channels. This software combines the best of display and video advertising, giving marketers the tools they need to reach their target audiences across the Google Display Network (GDN), YouTube, and other third-party sites. With Go... Read more about Google Display & Video 360

Adobe Advertising Cloud is an all-in-one advertising agency software designed to help businesses manage and optimize their digital advertising campaigns across various channels. The platform provides tools for media planning, programmatic buying, and cross-channel performance analysis, ensuring that marketers can deliver targeted ads effectively. With its user-friendly interface, Adobe Advertising... Read more about Adobe Advertising Cloud

Amazon DSP is a sophisticated Demand Side Platform software designed to empower advertisers with advanced programmatic advertising capabilities across Amazon’s extensive network. With Amazon DSP, businesses can access a vast inventory of display, video, and audio ads, reaching a highly targeted audience based on Amazon’s rich consumer data and behavioral insights. The software offers... Read more about Amazon DSP

MoPub Acquire is a demand side platform (DSP) software designed to help advertisers optimize their mobile ad campaigns and reach their target audiences more effectively. The platform enables advertisers to buy and manage ad inventory across various mobile apps and websites in real time, using automated bidding and targeting strategies. MoPub Acquire uses advanced algorithms and machine learning to... Read more about MoPub Acquire

Criteo is a leading retargeting software that empowers businesses to reconnect with potential customers who have previously interacted with their websites or apps. This dynamic platform utilizes advanced algorithms to display personalized advertisements across the web, increasing the likelihood of conversion. Criteo’s powerful tracking capabilities enable brands to understand user behavior, allo... Read more about Criteo

ZoomInfo Marketing is an advanced demand-side platform (DSP) software that helps businesses optimize their marketing campaigns and target the right audience. The software leverages AI-powered analytics and data-driven insights to help marketing teams identify high-quality leads, personalize campaigns, and increase conversion rates. With access to ZoomInfo’s vast database of B2B contact informati... Read more about ZoomInfo Marketing

Amobee is a leading display advertising software designed to optimize digital marketing campaigns across various channels. This powerful platform offers advanced targeting capabilities, enabling businesses to reach their desired audience effectively and efficiently. With its comprehensive suite of tools, users can create, manage, and analyze display ads, ensuring maximum impact and return on inves... Read more about Amobee

OpenX is a demand-side platform (DSP) that provides advertisers with a comprehensive solution for programmatic advertising, enabling them to purchase and manage digital ad inventory across various channels. OpenX allows advertisers to run display, video, mobile, and native ads through real-time auctions, optimizing ad spend and maximizing ad campaign effectiveness. The platform offers advanced tar... Read more about OpenX

Adform FLOW is a robust demand-side platform (DSP) designed to help advertisers and agencies efficiently manage and optimize their digital ad campaigns across various channels. With Adform FLOW, users can buy and manage display, video, mobile, and social media ads all in one platform, enabling seamless integration across multiple ad formats and networks. The platform offers advanced targeting capa... Read more about Adform FLOW

MediaMath is a leading demand-side platform (DSP) software that provides digital marketers with the tools to execute high-performance programmatic advertising campaigns. This platform offers a unified interface to manage digital ads across multiple channels, including display, social, mobile, and video. MediaMath's advanced algorithms optimize bidding strategies and targeting to maximize ad spend ... Read more about MediaMath

Connexity Shopping Ad Platform is an advanced campaign management software designed to help businesses optimize their digital advertising strategies across various shopping channels. With Connexity, businesses can create, manage, and track shopping ads across popular platforms such as Google Shopping, Amazon, and other eCommerce sites. The platform offers powerful tools for targeting, bidding, and... Read more about Connexity Shopping Ad Platform

theTradeDesk is a powerful demand-side platform (DSP) software designed to help advertisers and agencies manage programmatic ad buying across digital channels such as display, video, mobile, and social media. The platform offers tools for real-time bidding, audience targeting, and campaign optimization, ensuring that advertisers can reach the right audience with the right message. theTradeDesk int... Read more about theTradeDesk

Active Agent is a robust demand side platform (DSP) software designed to help advertisers manage their digital advertising campaigns efficiently. This platform provides users with tools to buy and optimize ad inventory across various channels, including display, video, and mobile. With Active Agent, organizations can leverage real-time bidding technology to ensure their ads reach the right audienc... Read more about Active Agent

Demandbase One is a powerful accountbased marketing (ABM) software that helps businesses engage and convert key accounts through personalized, datadriven marketing. Its suite includes tools for audience segmentation, ad targeting, and analytics, enabling companies to tailor campaigns to meet accountspecific needs. Demandbase One integrates with CRM and sales platforms, ensuring alignment between m... Read more about Demandbase One

Smadex Creatives Hub is an advanced ad server software that provides businesses with a seamless platform to manage, optimize, and deliver their digital advertising campaigns. This comprehensive tool empowers marketers to create dynamic, targeted ads that can be served across various platforms, including mobile, desktop, and connected TV. Smadex's powerful targeting capabilities allow users to defi... Read more about Smadex Creatives Hub

RhythmOne is a powerful marketing analytics software designed to provide businesses with deep insights into their marketing performance and customer behavior. It offers a comprehensive platform for tracking, analyzing, and optimizing marketing campaigns across multiple channels, including digital, social media, and traditional advertising. RhythmOne features advanced data aggregation tools, enabli... Read more about RhythmOne

Chartboost is a demand-side platform (DSP) software that enables mobile marketers to engage with audiences through targeted ads and drive app installs. Chartboost offers real-time bidding (RTB) technology and advanced targeting features that allow advertisers to reach users based on demographics, location, interests, and behavioral data. The platform also provides robust analytics, helping adverti... Read more about Chartboost

Adelphic is a demand-side platform (DSP) software that enables marketers to manage and optimize programmatic advertising campaigns across multiple channels. It provides tools for audience targeting, real-time bidding, and budget allocation, allowing marketers to reach specific audiences effectively. Adelphic’s analytics and reporting features offer insights into campaign performance, helping adv... Read more about Adelphic

AdButler is a powerful ad server software designed to help businesses manage and optimize their online advertising campaigns. This comprehensive platform offers a range of tools for ad delivery, tracking, and reporting, enabling organizations to maximize their advertising ROI. With features such as customizable ad formats, real-time analytics, and audience targeting, AdButler streamlines the ad ma... Read more about AdButler

GroundTruth is a powerful Customer Data Platform (CDP) Software designed to help businesses unify, manage, and leverage their customer data across multiple channels and touchpoints. This comprehensive platform offers a wide range of features, including data ingestion, identity resolution, segmentation, and activation, ensuring that organizations can create a single, comprehensive view of their cus... Read more about GroundTruth

Simpli.fi is a powerful Demand Side Platform (DSP) software that enables advertisers to manage and optimize their programmatic advertising campaigns across multiple channels and devices. It provides a comprehensive suite of tools for audience targeting, real-time bidding, and campaign analytics, allowing marketers to reach their desired audiences with precision and efficiency. Simpli.fi's platform... Read more about Simpli.fi

StackAdapt is an advanced reporting software designed for digital marketing campaigns, providing marketers with comprehensive insights into their performance metrics. This platform allows users to track key performance indicators (KPIs) across various channels, including display, video, and social media advertising. StackAdapt's intuitive dashboard presents data in visually appealing formats, maki... Read more about StackAdapt

IQM is a demand side platform (DSP) software tailored to help advertisers manage and optimize programmatic advertising campaigns. With IQM, advertisers can access a wide range of ad exchanges and bidding options, ensuring that their ads reach the right audience at the right time. The platform offers advanced targeting options, including demographic, behavioral, and geographic targeting, enabling h... Read more about IQM

SmartyAds DSP is a powerful campaign management software that empowers advertisers to maximize their digital marketing strategies through programmatic buying. With an intuitive interface and advanced targeting capabilities, it enables marketers to reach their ideal audience across multiple channels, including display, video, and mobile. SmartyAds DSP utilizes real-time data analytics to optimize a... Read more about SmartyAds DSP